Graphic & Digital Designer
Client
Penguin Books
Scope
Develop Creative Ideas
Art Direction Executions
Penguin Books cooperated with Hong Kong Polytechnic University, School of Design in 2017 to work out this project. We targeted young adults in Hong Kong to raise their awareness on reading, and at the same time, we would also like to include the Hong Kong local culture. Thus, our team has proposed three-event based ideas.
/ Penguin Books x Local Dai Pai Dong /
This is a pop-up store of Penguin Books which we provide people books and places to sit and relax. People can take a sit freely and pick some books they want to read here. So they can have some reading time during the time waiting for friends or some gap time in a day.
/ "Penguin Tent" - Reading Camp /
​
Outdoor camping recently attracts young adults in Hong Kong to enjoy the time spending with family and friends, and at the same time, the natural environment also provides a good place for people who want to take a rest from the rapid daily life in HK.
The idea of reading camp is a different way of the normal reading club which provides a space for you to enjoy the reading time or book sharing moment with family and friends.
​
When your friends read, you will probably have a greater intention to read together!
/ "Into the Story" - Reading Tram Experience /
​
We would like to create an unique reading experience for people to feel like going into the story. The Tram is a slow transportation in Hong Kong which people can enjoy the experience in a more enjoyable pace.
​
The interior of the tram will be decorated with the scene of fairy tales, in our mock up, we pick Peter Pan story because it is famous and familiar to most of the people. When people see it, they will more easily to recall the story in their mind and create resonance among them.
​
The moody environment on the tram will give them a personal experience in going into the story instead of just reading it.