'vCan live a good life' Campaign by FWD Insurance Hong Kong is a Campaign to visualize insurance as an unseen felt product. A visible 'physical can' image was established through a creative storytelling approach to strengthening brand and product recall.

'Can" is something that everyone usually has at home for convenience or backup meal, and they are also positioned as a 'protector at home'. So FWD Insurance has named their insurance products as 'vCan' which implies they provide better life for their customers.

The video is to conclude the overall happenings and success of the Campaign in order to submit for the marketing and public relations award entry. This campaign has been awarded silver for the ‘Best Consumer Launch’ in Campaign’s PR Awards Asia 2021.

Also, we have customized the box design for 'vCan live a good life box' along with the FWD branded 'can' design. They are the media gifts for KOL and media seeding and for public engagement on social media platform as well.